Professional development to meet world demand

Professional product line of professional R & D can not be separated. NBA star's 15 Olympic, covering the various positions on the basketball court - shooting guard, small forward, power forward, center, point guard for the Olympic basketball arena of every movement in the indicators provide a special Track data and the real test. China's space industry and became partners, and product development for the Peak to bring a more advanced design concepts and technological innovation, PK-Rocket III is the application of damping technology space rocket three acceleration principle, which greatly improved Nike Air Max 24-7 Shoe cushioning, support, and stable performance, and successfully applied for national patents and became an outstanding Olympic performance advantages of professional products.

     Peak 4 now has R & D center, in addition to China, Beijing, Guangzhou, Quanzhou, in addition, has been set up in 2010 in Los Angeles, U.S. R & D center, and form international R & D team. Pick a total of more than 200 current R & D personnel, through different studios in 2011 the exchange of R & D team to produce more innovative, more styles of products to meet the requirements of different regions of the world.

     Since spring 2011, the domestic cotton, rubber and other raw material prices, "fever" to subside and lead to the sports brand "rise in the price" everywhere. Zhi-Hua Xu Olympic CEO, said, "the face of raw material prices, cost pressures, companies can not simply be passed on to consumers, should from brand building, value-added products to start, to bring consumers to buy higher value. " consumer lead in China New era of economic development - 2011 (nineteenth session) the results of the Chinese market commodity sales statistics news conference, industry experts advocate "in the rising costs, increased competition in the industry background, Nike Air Max 90 brand value, competition among enterprises has become Final competition, enhance the brand value is the company to survive today. "culture, technology, design is the three elements of branding, Pick in these three fields are engraved with the wisdom and sweat, " well-known international brands, "the gold Plaque, with a single champion is not an end product markets, the long road to brand management is the pursuit of the highest level of Olympic, Olympic is the way forward.