Houjie shoe to enhance the competitiveness of products, hair force the U.S. market

Crossroads in many shoe still lingering, the Hou Jie Town, Dongguan shoe manufacturers of the leading enterprises in a Nike Air Max 24-7 shoe green product upgrades have been completed, materials research and development, talent management and a series of improve enterprise value and enhance market competitiveness initiatives. Reporter learned yesterday from Houjie Town, the shoe earned $ 60,000,000 last year to achieve its own research and development of new products in the U.S. market share of 80%, and Hunan and reached an agreement to build a new plant covers an area of ??300 acres.

     After the financial turmoil, the shoe to re-examine their own road of development, will focus on materials research and development and design of environmentally friendly products. In 2010, the company has established more than 800 senior engineering and technical personnel R & D R & D center, while employing a dozen areas in the world, good shoes, footwear technical engineers, with the world's advanced shoe-making research and development equipment. Shoes, casual shoes in the transition to the function of the technical basis, the company successfully developed a healthy body sculpting shoes. Just put a new product sales, was immediately recognized by consumers, order all the way to soaring. Shoes are now shaping health in the U.S. market accounted for 80% of the market share. Currently, the brand of shoes produced by all the sales in the United States has occupied the top three.

     Contraction in many Nike Air Max shoe, the shoe began to replenishment of expansion. "We have signed with the local government plant more than 300 acres of land lease agreement, the new plant is currently under construction, is expected to officially put into operation next year. " forces in particular, general manager of the company, said, "Right now, hundreds have been recruited in the local Staff training and study here to Dongguan, when Hunan branch of the staff will be recruited locally and Dongguan to send two parts.