Stride Rite shoes brand like U.S. seize the Chinese market

According to the information media reports, the U.S. Nike Air Max 24-7 shoe brand company Collective Brands and Hong Kong, Li & Fung Retailing (Li & Fung Retailing) cooperation will be opened in Hong Kong this month, senior children's shoes store Stride Rite; this brand of shoes cost about 50 dollars in the United States (NT 1,500 yuan), the company hopes, are willing to spend more than 100 U.S. dollars for a pair of adidas or Nike sports shoes of Chinese consumers, but also half the price for their children are willing to buy a pair of shoes.

The Financial Times reported, Collectiv CEO Rubel (Matt Rubel), said: "China is not only emerging markets, but also pockets of wealthy consumers in emerging markets," it was decided to extend the brand to the Stride Rite children's shoes throughout China.According to the Boston Consulting Group survey, the Chinese middle class and rich consumers plan to increase spending to 6 kinds of products, including apparel and Air Max 90 footwear, gearing up to attract foreign consumer brands, the largest U.S. clothing retailer Gap last month opened its first store in China, and plans to its Old Navy and Banana Republic brands also enter the Chinese market. Another clothing brand Cherokee also plans to develop the Chinese market. Already low-cost international Bata Shoe Group to build a strong business in China, nearly 250 retail stores.

Collective Brands brands include Keds, Saucony, Sperry, and discount stores such as Payless Wholesale Nike Shoes ShoeSource. The group plans in the emerging market for at least the next five years 700 new Payless stores, including 15 of next year, opened stores in Indonesia.Analysts said emerging market if the current pace, by 2030 the Asian market will account for 42% of global consumption. The next 10 to 15 years, middle-class consumers in Asia will surpass the U.S. population, strong market potential.