To enterprise and innovation as the bar, children's shoes market leveraging Beijing

Carries a dream from a backpacker, after more than ten years of unremitting struggle, to become cool music brand in Beijing's side, "princes." In this fast fish eat slow fish of the competition, he passed Buhuozhinian still retains an open mind to learn and progress of mind. Cool music brand witnessed profound knowledge accumulation process, the annual turnover of three million of the success of the Nike Air Max 90 market response to the so-called low tide. These shoes is the author of Cool Music agent Yancheng Min Beijing character impression.

"Low-end children's shoes from 97 years to do wholesale to 2002 the agency brand Nike Air Max shoe I can feel a clear trend of brand development, it is fortunate that I have taken this step." - Yancheng Min step back when the time By 1997, the Northeast Yancheng Min friends from Harbin to Beijing to follow to import hundreds of thousands of people, began to drift their way north. "Came to Beijing soon, I began to understand the footwear industry, to do some shoe business." Yancheng Min recalls. However, business in Beijing, and the unfamiliar, difficult to imagine its success.

At first, Yancheng Min is taking a wholesale line, but because of lack of experience, the business wanted. "Looking back this experience, there are also bitter sweet, I still remember." Fortunately, the face of current difficulties, naturally open-minded optimism Yancheng Min did not give up, but rather to reflect, summarize and seek better business model. Soon, he got good at thinking credit management, product affordable reputation, their business is getting better, getting into the formal. While in Beijing stand her, but I hope to go further in Yancheng Min, and did not meet the wholesale model of development. After a period of industry steeped, Yancheng Min understood only are chipping away wholesale, Zhejiang, Guangzhou and other places from his Air Max 2009 shoes to Beijing to sell wholesale and do a very complex and people are very hard. Choose a good brand, and this hard! Yancheng Min secretly in my heart made up his mind.