Shoe industry are generally optimistic about the mainland market, there are several reasons

The first is the expansion of market demand, the Midwest
Midwest large population base and small cities everywhere, there is excellent potential for the development of the professional market. However, the Mainland has been quite a mixed bag shoe market a long time, still remain in the wholesale product marketing era of the Cheap Nike Air Max shoes in the voluminous low level, can play a leading role in the lack of the brands. The development of the footwear industry weaknesses. With the door with people's consumption level, this mode of operation is no longer able to meet the requirements of the people, rich people more and more emphasis on the quality and content of shoes, shoe along the coast to enter into the general trend.

Second, rich labor resources in central and western
Coastal areas, labor costs increased year by year, many orders are received regular shoe only to find no workers, while the opposite situation in the Midwest, the Midwest is full of a lot of idle labor resources, which is attracting shoe Inland Coastal an important factor. Many employers go directly to the mainland coastal invest in Nike Air Max 24-7 shoe factory, or on the coast under the control of the company's headquarters in the Mainland set up production, supply, marketing of such products in the development system, the direct use of local resources, while reducing transportation costs, but the industry chain incomplete is also a big problem, plaguing many coastal shoe investors.

Raiders seize the Midwest
First, the attack comes as the eastern Midwest markets some of the strength of strong brands, such as O'Connell, Anta, Pick, Wholesale Air Max 90,these brands have established in the Mainland, the intensive coverage of a very wide point of sale and marketing agencies. These powerful companies, often choose to stay at the big shopping malls or in partnership with business to establish chain stores, fast oncoming force, in a short time will be able to gain a firm foothold areas and gradually expand the brand's influence. Recently, wholesale brand 2009 North Fair held in Hankou, Wuhan, Guangdong, Fujian, Zhejiang, Jiangsu and more than 500 companies, have to Wuhan "Ball of Silk", assigned to the site from the city of Wuhan, the wholesale business in more than 4,000 selection of agents and distributors, to a strong attack Wuhan market. Now the big shopping malls or the mainland into Commercial Street, stationed along the coast we can see a brand attached to a shoe, the market is extremely active.