In this regard, Renault Watch the new "Knight Shield"

"However, further attention to detail when you are, most Swiss watch component is manufactured in China, which proves that Chinese-made watch parts are of good quality, we are really short on the board in design thinking." watch the Renault brand consultant Liu Jianxin, told reporters on the market with high-level tied-made watch brands still at the concept of speculation at the expense of brand-name consumer goods is "symbolic consumption", and tap the "symbolic value", and means designed to integrate into the international watch mask, but let the abstract symbol design and characteristics of people linked to the concrete.

In this regard, Renault Watch the new "Knight Shield" had a positive experience. Liu Jianxin told reporters, "Shield of the" design logic is that "Knight" In addition to the upper aristocratic culture, but also on behalf of Western Europe were the positive spirit of the warrior tribe, of which the Roman shield, knight's armor, it is the knight a symbol. Therefore, "we will shield, spear, helmet into the design of the dial, the tough yet sophisticated processing line. Spirit which extends from the Knights --- loyalty, justice, gentleman, romantic, coinciding with Renault Watch brand ambassador Honglei interpretation of wisdom, justice, gentleman roles complement each other. "