Invested heavily in brand restructuring

Since 2006, thin profits year after year, the pressure year by year.
"Economic pressure, of course is there, but before that, I thought about upgrading the problems." 4 March this year, Rong-Hua Zhang recalled in the office to upgrade the status of the initial transition, said he is convinced that manufacturing Benshen has enormous power, as long as the mastery of advanced Nike Air Max production management techniques, can remain undefeated.

    In 2006, under the auspices of the Rong-Hua Zhang, Jian Hua invested heavily in the footwear industry, began to introduce advanced production lines, internal lean transformation. After transformation, the plant, all workers have become a part of the pipeline, a processing, a line down the various components combined into finished products.

    Lean transformation, corporate profits, from the early 2008's $ 0.21 up to 0.81 dollars. Lean transformation, to produce the same number of workers required decline in the number of shoes.

    Smoothly in time of industrial upgrading, industrial restructuring has been put on the schedule.

    Rong-Hua Zhang strongly supports the investment to do its own brand. "I often go to Europe to see the back window of the brand of shoes often have a hundred years of history, I have touched, Hua Jian years to do this business, must have its own brand."

    February 26, Jian Hua Chen Weidong, Deputy General Manager of Brand Business Unit, told reporters there is a strong China Jinshan. Jian R & D Building in China in the seventh floor showroom, the reporter saw this "Gold Mountain."

    Two hundred square meters of hall, thousands of pairs of shoes of different styles of colorful, the code in the rows of shoe rack. These shoes are more than ten years, China has strong OEM-off kind of shoes, and many are well-known designer boutique, is the dream of the original shoe company information.

    "Dug in from the Jinshan gold this is not easy." Laments Chen Weidong.

    Hua Jian first money in R & D centers set up, followed by the introduction of the brand with the movie star Jackie Chan "Jackie Chan", and from abroad of the "Alain Delon", also acquired a famous brand shoes, "Carver child" .

    In 2008, the Hua Jian Group, two thousand people engaged in research and development, its own GUCCI Sunglasses brand invested tens of millions, accounting for 5% of the Group of GDP. The end of 2010, the investment up to one billion.