Cost pressures lead to broad based

Upstream suppliers of raw materials cost is the cost of the main part of the garment enterprises at present almost all high-priced raw materials used during the reserves.

    Peak Group (hereinafter referred to as "Peak"), up to chief operating officer, said Xu, "material cost share of the cost of 60%, while the other 40% of total costs. March prices rose 80% cotton and polyester prices 20% of the cost of raw material supply in 2011 will rise 15% on average, retail prices will be based on the different categories of shoes, or are different. "

    Peak price increase will be reflected in its upcoming fourth-quarter orders at. Xu reached that "the hands of the product price to the agents should be 10% to 15% of the increase. Which footwear prices rose about 10%, 15% for clothing."

    ERKE listing plan has also brewing price increases. "We planned for this year is 15% to 18% price increase." The insider said. In their view, oil and rubber and other raw materials prices will lead to cost growth of about 20%, can only try to reduce costs and prices is the trend.

    Anta Sports (hereinafter referred to as the "Anta") Lee, general manager of Corporate Communications also said that ANTA would be adjusted as the industry trend, as to increase the current uncertain. It is said that Anta, 361 ° to "improve the footwear product sales price", with an average increase of about 10%.

    Anta earnings in 2010, the impact of rising costs has been reflected. As of December 31, 2010, footwear was 3.6% higher costs, clothing costs 5.7%. The rising cost of making shoes in 2010, Anta own production, subcontracting and outsourcing of production costs, production rose 7%, respectively, 7.7% and 38.4%.

    Remove the raw materials rises, the high cost of brand promotion, or other factors in brand prices. All the various brands to increase investment in promotion.

    Li Ning 2010 earnings report shows that by 2010 the overall distribution cost of 2.511 billion, accounting for 26.5% of Group revenue, while in 2009 this figure was 25.7%. In 2011, Li Ning, Oakley Sunglasses marketing, advertising and promotion expenses planned share sales ratio will increase about 2 percentage points.

    Branding is more than the cost of Li Ning, a growth, Anta, Peak, and 361 °, also have sponsored various events to expand influence. Olympic in 2010 cost of advertising and promotion of sales 11.3%, compared to 7.5% in 2009. Nike Air Max 2009 Brand of war has to function from the product value-added products.

Will be able to set foot on the "Only in the last days, but no mountain and Qi"position

In order to strengthen the core brand power, money in the future the company will increase the Nike Air Max brand to a new stage. Publicity, the company will increase the strength of children's media ads. To enhance the competitiveness of the terminal and channel control companies wishing to Variety Mickey brand development as "a chain " service, details of work flow channels, achievement advantage of channels. Direct force in the development, the company plans to increase investment in the southern area, increase market right to speak.

     Whether human, financial or material resources, Gauteng Shoe Company has done a comprehensive plan. According to Luo general introduction, as the headquarters base of the Jinjiang Hao Teng Shoes Co., Ltd., the size of the personnel, operations center organizational structure and formation of market Commando, the company has made a major breakthrough. General Law of Variety Mickey a lot to explain the organizational structure, he stressed that "children's shoes enterprises in the country, the operations center team members to have such a large enterprise are numbered. Currently, the shoes market like gold, Variety Mickey wins in the base of lofty, pre-empted. "He believes, as long as the company with the majority of agents to friends"will be extremely Ling, list of small hills, "the arrogance and ambition, "the blog concept and about to take, thick plot Thin hair "posture, will be able to set foot on the"Only in the last days, but no mountain and Qi "position.

     From the entire meeting process, meeting Nike Air Max 90 Shoe Company Gauteng content visible starting from the details, linked together, the depth of planning for future development. Meeting hall resounded with bursts of applause as the tide.

Pathfinder outdoor shoes, brand actively pursue expansion strategy

In 2010, Pathfinder outdoor Nike Air Max 2009 brands achieved revenues of 434 million yuan, an increase of 48% and net profit of 53.9 million yuan, an increase of 22.40%, to achieve EPS 0.40 million, in line with expectations. Distribution plan is to send 1 per 10 turns 10.

    Of scale and brand to enhance gross profit margin of 1.07 points premium to 49%

    With the rapid expansion of company size and R & D investment continues to increase, the company enhanced brand influence the company's products to improve pricing power. R & D expenses in 2010 the company invested 14.48 million yuan, investment intensity of R & D continued to improve, access to five utility model patents and two design patents, the end has 17 patents. In addition to clothing gross margin was essentially flat, the company footwear and equipment categories are to some extent increase in gross margin. Consider the company's continued investment and industry-leading brand strategy, the company leading product gross margins will remain, steadily.

    Drive rapid channel development, market share will continue to improve

    2006-2010 of outdoor sports apparel and equipment market growth of 44.2% compounded annually, the company's product development and actively promote the company's market share of channel development continued to increase, we estimate the company in 2010 was 11% domestic market share, increased by 0.1 points, sales continue to maintain the first. The company in 2011 and the autumn and winter, spring and summer orders were up 52% ??will be 72% of the basic lock and 2011 high-growth pattern. The new 185 in 2010 and 2011 the company plans a net increase of 300 stores will improve the performance of the company in 2012 with high growth.

    The fair value of the company -46.48 42.05 yuan yuan / share, maintaining "cautious recommendation" rating

    Channel development company active, the full cost of the release, we increased the pace of expansion of the Nike Air Max 24-7 company channels, is expected EPS of 0.72 in 2011-13 yuan, 1.10 yuan and 1.58 yuan, integrated valuation of PEG relative and absolute valuations, we estimate the fair value of the company 42.05 Yuan -46.48 yuan / share, to maintain "prudent recommended" rating.

Pathfinder Outdoor shoe brand: setting the benchmark not catch up to beyond

Although they had entered into the thirties, but after all, is 80 after 80 after 80 interviews is also incumbent upon the CIO outdoor cattle Tigers pathfinder Nike Air Max 24-7 business before a reporter you can not help secretly to do this idea.

    But after an hour conversation with them, in front of the CIO to reporters after the surprise 80 - calm competence, thinking carefully, work with the planning, speaking method in the conversations as if commanding the wind, the only features that reveal the age He who has maintained the kind of "greenhorn" like dash.

    To move for first practice

    Talking about professional development experience with cattle Tigers admitted that he could go today is not accidental.

    Should have graduated from university in 2005 cattle Tigers early in 2003 began a social practice. He was only a sophomore, did engineer assistant, assistant manager, has been set up with the studio and students. In the final year undergraduate graduation, the students can choose to do school projects, you can choose off-campus. Tigers decisively chose bovine school project, because it tests not only for schools, more open to the community inspection.

    In 2005, cattle Tigers entered Qianxihe groups in the information technology work. Entered the company, cattle Tigers ran into a tricky thing: the company related to the transfer of the former did not complete the work, leaving him unable to log a system. The face of difficulties, cattle Tigers determined, day and night, for two months without the factory door half-step, the ultimate success of the system login password crack, allowing the system returned to normal operation.

    "Looking back, this is actually a very small thing, but it was at that time I have to do one thing but significant." Cow Tigers recalled this experience some mixed feelings, " has been able to complete this matter, not just the pressure of forced work, not just their own technical skills, more importantly, their hearts a willingness to press ahead. "

    Talk about "move for" these three words, cattle Tigers Youxiang reporter talking about the other things. He started going to post soon, Qianxihe moved to Beijing from Shijiazhuang Pinggu, the Nike Air Max company plans to beef Tigers sent Pinggu. Cattle Tigers find leadership, said he is also doing very good here, is not necessarily to go to Beijing, and if so that we can, but also can not come back. To cut the lead sentence of the posterior cattle Tigers: "there so that we can, you do not come back." That is it, a firm has to move for bovine Tigers courage and confidence.

Shoes brand shoes starlings in the development and completion of the draft performance standards

As young people's fashion, the trend of the pursuit, Skateboard growing demand for consumer market. Before that, do not have shoes at home and abroad related to national standards. Shoes brand shoes starling CEO Ding Junxian to the national standardization that "further standardize the market of Nike Air Max 2009 shoes, so our shoes at the international leading production technology, which is BAGE (starling) brand of shoes as the first incumbent of China shoes responsibility. "

    The first brand of Chinese shoes to practice corporate responsibility to promote national standardization strategy shoes, shoes industry, promote industrial upgrading, before starling (China) Co., Ltd. shoe by the National Standardization Technical Committee invited to participate in the development and completion of non-competitive Skateboard draft performance standards.

    As we all know, shoes in addition to fashion, trends, the superior comfort is one of the reasons of its hot. "Shoes", by definition is flat plate-type shoes, skateboarding is suitable for people who wear shoes, it is also known as skate shoes. Board shoes with different heel is that it usually almost flat, easy to pin attached to the slide fully on the horizon, there is a good shock. According to the survey, Skateboard skateboarding crowd had no specific limitations, which are faced with a large young consumer groups, the development of relevant national standards has become a trend.

    It is learned that the shoes of national standards to the start of 2008, which lasted three years. In three years, the starlings fully demonstrated its first brand of Chinese shoes demeanor to play in shoes manufacturing professional advantage, using their advanced technology and years of footwear experience in technology, continuous improvement, constant innovation, Study after study continued, and finally worked out the shoes with the world advanced level standards. And the development of national standards starling shoes not only created a domestic precedent, even if there is no relevant international standards.

    Starling company official said: "The range of standards of non-athletic shoes of the performance requirements, the main technologies include: normative reference documents, product classifications, technical requirements, test methods, inspection rules. After the starling will be strictly the development of standards in accordance with shoes shoes R & D, design, production, provide the best products for consumers. "

    Implementation of the national standardization strategy, is the number of enterprises to expand production scale, to keep one of the strategies of sustainable development enterprises. As a family of shoes BAGE (starling), the standard-setting in shoes, and give full play to its leading role in the industry is welcomed by all. I believe the future of the shoes will be more large-scale development, production and more secure quality and production efficiency will be greatly enhanced. The shoes with the development of national standards, BAGE (starling) will continue to exert the Kingdom of Nike Air Max 24-7 shoes, continuing the brilliant brand shoes

Invested heavily in brand restructuring

Since 2006, thin profits year after year, the pressure year by year.
"Economic pressure, of course is there, but before that, I thought about upgrading the problems." 4 March this year, Rong-Hua Zhang recalled in the office to upgrade the status of the initial transition, said he is convinced that manufacturing Benshen has enormous power, as long as the mastery of advanced Nike Air Max production management techniques, can remain undefeated.

    In 2006, under the auspices of the Rong-Hua Zhang, Jian Hua invested heavily in the footwear industry, began to introduce advanced production lines, internal lean transformation. After transformation, the plant, all workers have become a part of the pipeline, a processing, a line down the various components combined into finished products.

    Lean transformation, corporate profits, from the early 2008's $ 0.21 up to 0.81 dollars. Lean transformation, to produce the same number of workers required decline in the number of shoes.

    Smoothly in time of industrial upgrading, industrial restructuring has been put on the schedule.

    Rong-Hua Zhang strongly supports the investment to do its own brand. "I often go to Europe to see the back window of the brand of shoes often have a hundred years of history, I have touched, Hua Jian years to do this business, must have its own brand."

    February 26, Jian Hua Chen Weidong, Deputy General Manager of Brand Business Unit, told reporters there is a strong China Jinshan. Jian R & D Building in China in the seventh floor showroom, the reporter saw this "Gold Mountain."

    Two hundred square meters of hall, thousands of pairs of shoes of different styles of colorful, the code in the rows of shoe rack. These shoes are more than ten years, China has strong OEM-off kind of shoes, and many are well-known designer boutique, is the dream of the original shoe company information.

    "Dug in from the Jinshan gold this is not easy." Laments Chen Weidong.

    Hua Jian first money in R & D centers set up, followed by the introduction of the brand with the movie star Jackie Chan "Jackie Chan", and from abroad of the "Alain Delon", also acquired a famous brand shoes, "Carver child" .

    In 2008, the Hua Jian Group, two thousand people engaged in research and development, its own GUCCI Sunglasses brand invested tens of millions, accounting for 5% of the Group of GDP. The end of 2010, the investment up to one billion.